12 Nov Video Production 101 – Step 2, your video created
How to get your video produced
Once you’ve clarified your video idea and a brief has been prepared, here are the next steps to take to get your video produced!
Don’t have a video idea or brief? Read the article How To Create Your Video Idea
4. DON’T SPEND ALL YOUR TIME AND MONEY ON JUST GETTING A PRETTY PICTURE!
When formulating your idea, ensure your video production company knows exactly what this video must be able to achieve. The video visually must look fantastic, however if it is a series of pretty pictures that don’t achieve the purpose of the video, you have wasted your time and money. Make sure you are working with people who really understand how to achieve the purpose of your video and write the brief accordingly.
5. HIRE THE RIGHT FILM CREW TO HELP
It’s really important that you hire the right crew who are organised and experienced in creating what you are looking for. The crew should be willing to help you formulate a winning idea and help you with the brief and all the pre-production requirements. After all, they should be the experienced ones and the reason you are paying the professionals to do it.
6. VIDEO IS TOO EXPENSIVE?
This is an antiquated idea. Video production rates are now more competitive than ever as competition and new technology have been developed. No longer are videos shot on large film cameras that cost thousands to buy and maintain.
While a decrease in the cost of technology has occurred, the high quality of film video content produced is fantastic.
What does this mean for you? Even small businesses can afford to produce attention-grabbing promotional video and branded video content. Create a budget for your videos and work with a video production team that is willing to work within your budget.
Remember it is a creative project and a lot can be done to reduce costs and still get a good result.
7. ENSURING YOU GET VALUE
Video is no longer a luxury, is is now essential for every business to have videos on their website and in their business plan.
Here are some reasons why-
a) Increase Your SEO Ranking
Search engines love video. Video content has been proven to enhance search engine optimization (SEO) and dramatically improve a website’s page ranking. Embedding video content in your website, and ensuring that visual content is optimized for search engines with keyword rich titles guarantees Google indexes your web video, and more people view it, therefore expanding your market potential.
b) Invest in Social Media
Accessibility to video has thoroughly permeated the internet. YouTube is the second largest search engine in the world, second only to Google, and posting video content on social media platforms improve your business’s website search engine ranking.
Social media channels such as Facebook and Instagram are now video heavy, which means that creating web video content offers multiple audiences.
c) Improve User Engagement
Through the power of story-telling, promotional video content has been shown to improve user engagement and click through rates, which means more traffic at your website.
By creating video content that captures the spirit of your business, video offers the chance to highlight the benefits of your product or services and appeal to viewers in a way text advertising will never.
d) Build Audience Trust
Video content gives business the unique opportunity to create trust and build confidence with their market.
With testimonials and explainer videos, a brand can generate critical goodwill and form an authentic emotional connection with viewers.
e) Put a Value on Your Problem
Example: Say you want to create a video that will explain to new customers how your product works. Instead of paying a sales person to say this same thing over and over again, how much time would they save if they can show the clients a video instead? How much money does that time cost you? Your sales person can use their time on building the relationship instead of repeating the same message over and over.
The video can also explain to the client how the product works much better than what your sales person usually can as the video shows the client, not just tells them. How many more sales would you be getting that maybe you are losing now as the client really doesn’t fully grasp the concept. How much is that worth to your business?
USE APOLLO FILMS TO MAXIMIZE YOUR VIDEO CONTENT STRATEGY
With Apollo Films you can create compelling video content within your business’s budget.
Our team of filmmakers are experts in all areas of video and film production and happy to assist in developing eye-catching, customer-engaging content tailored for your audience.
Plus with our focus on achieving results for your business, your investment in video content will mean your business is poised to generate sales and encourage interest in your product or service, while simultaneously expanding your audience.
To find out about how your business can profit from professional video content, contact Apollo Films today.