06 Nov Video Production 101 – Step 1, your video idea
How to create your video idea
Video content production has changed the way we do business forever and is essential for any business to have.
If you are struggling to crystallise the concept for the video you need, answering these questions is the vital first step.
And when you are ready, plan your video here.
1. WHAT IS REALLY NEEDED BY YOUR BUSINESS?
Write a list of problems you have in your business, and choose the most pressing issues to solve now. Next write a list of videos that could solve those problems.
Example: We need to convert more website visitors into clients. Video tool: We need a welcome video on our website and social media remarking campaigns with strong calls to action.
2. WHAT IS THE PURPOSE AND GOAL OF THE VIDEO?
Is it to increase sales, awareness, to educate, capture intellectual property? List out what is the purpose and end goal of the video.
Example: To encourage website visitors to book a consultation.
3. HOW DO I COME UP WITH THE IDEA?
Once you have the above items worked out, look at your other marketing campaigns to create video that is in alignment with the rest of your marketing plan. Ensure that the same marketing messages are being reinforced throughout all your marketing.
When creating a video or commercial, the most important thing you need to ask is, “what feeling do I want to create with this video?” Or if it is an educational video, “What are the key messages we need to communicate with this video?” Then expand them out.
With all of this valuable information, Apollo Films will work with you to create a strong video brief. We don’t expect you to go it alone, and our proven process will help you turn your ideas into customer-engaging videos.
Ready to make your video? Here are the next steps: