27 Oct Why Video Marketing Works
It is a question we often get asked here at Apollo Films, “Do I really need to use video on my website?”.
Our answer: a huge “Yes”!
Video marketing works.
But before we tell you the secret to why video marketing works, let’s review what video marketing actually is:
Video Marketing is the strategy of incorporating video content into your marketing strategy, by creating unique film and video content that promotes your business, brand, product or service.
The video content you create can be used in multiple places:
- on your website,
- in landing pages on your website,
- email newsletters
- social media platforms
- online video sharing websites like You Tube.
And the video content you create can be anything really – customer testimonials, corporate videos, promotional videos, video blogs (vlogs), demonstration or explainer videos – any film and video that you know your target audience will enjoy and help build a connection.
why does video marketing work?
So now you are clear on what video marketing is, lets go back to our question:
“why does video marketing work?”
Here are just come of the positive outcomes that you should expect video content can achieve for a business:
- Improving brand awareness, including awareness about products or services
- Engaging more users, for example by getting more comments, likes, shares, views and followers on social media
- Getting more traffic to your website by increasing a search engine (Google) ranking
- Increasing sales by generating more leads, converting more website visitors, boosting click through rates or improving email open rates
Statistics show that there are so many benefits to video content over text on a website to getting conversions
With less time on our hands, people prefer to watch video than read online. Plus with messages more quickly and easily communicated through, web users are more likely to make connections and act after viewing engaging video content.
These statistics about video content make it clear. The trend is towards an increase in video marketing and online users prefer it this way.
Check out this research:
64% of consumers are more likely to buy a product after watching a video about it
90% of online viewers are able to recall a video ad they viewed in the past 30 days
87% of online marketers use video content to promote brands
36% of online consumers trust video ads
75% of online video viewers have interacted with an online video ad this month
90% of user say that seeing a video about a product is helpful in the decision making process
60% of visitors prefer to watch a video before reading any text on a website
YouTube reports mobile video consumption rises 100% every year
The average internet user spends 88% more time on a website that has video than one without