Time Tested Strategies For Maximising Your Investment In Video

Time Tested Strategies For Maximising Your Investment In Video

As a business, the best decision you can make is to invest in video.


Many businesses, however, fail to maximize their investment in video.

Make sure your business profits from the phenomenal benefits of web videos can provide a business online.


This simple video content strategy offers advice at both video pre-production and video production stages with tips and hints to help your business produce quality custom videos that align with your business marketing goals.

Video Pre-production Strategy 1: Never create your video content without a clear goal

Know why you are making your videos, and how they fit into your future marketing strategy.

Never create your videos in isolation. Chance are that if you cannot define your marketing objectives, or if you do not know these yet, you will not use your video content effectively.

As well as being aware of your business goals, your video content should support your brand’s image and values, and reflect your company’s personality.

Just like any marketing tool, it is important to know what you want your video content to achieve.


These goals will steer your video content. They could be:

  • Improving your user engagement
  • Creating awareness of your brand and products
  • Generating more sales
  • Getting more users to sign up to a mailing list
  • SEO goals, such as generating more traffic to your website with an information series of video
Video Pre-Production Strategy 2: Plan Your distribution and promotion

Develop a plan for distributing and promoting your video content before you produce it.

A short series of carefully created high quality video content can provide your business with a comprehensive supply of web-video content.

Be savvy and plan so that your business can continually use your video content to your website and social media platforms to reach your target audience.

Remember, film content can be cut into bite size web videos and repurposed to look fresh and exciting. It can also be reposted a couple of times to (but not too many!) before it becomes stale.

Some ideas for distributing your video online?

  • Uploading web videos to YouTube, Facebook and Vimeo and other social accounts
  • Show bite size clips of your vides on Instagram and Snapchat
  • Embed videos on your website
  • Promote your video via email campaigns
  • Link your videos to posts on Linked In, Google +, industry directories, online forums or portals your target audience accesses

Some ideas for reusing video content online?

  • Edit clips for video ads
  • Create shorter clips of video content and repost these on social media
  • Take screenshots of your video content and use on social media, for example in Instagram
  • Loop very short clips of video on social media such as Instagram
  • Share your links to video in newsletters, emails to clients
  • Don’t be afraid to re-post the same video content on social-sharing platforms like Facebook and Instagram, using new hashtags

Some other uses for your video content?

  • PR campaigns
  • Promotional activities
  • Trade shows
  • Corporate events and meets
  • In-house, for example in show rooms, in presentations, in slide-shows
  • Don’t be afraid to re-post the same video content on social-sharing platforms like Facebook and Instagram, using new hashtags
Video Production Strategy 3: Create a catalogue of short videos

Producing a series video content at once is not only more economical, it is so very practical.

Creating a small catalogue of web videos in one production process is the most cost-effective way of investing in video.

The length of your videos matters, and short and sharp videos with a clear message are proven to be the best for social media.

We already know that people have a short attention span. The average person’s attention span is 8.25 seconds. That’s not long!

With such short attention spans, it is important to make sure your audience is not tuning out.

By breaking down your film content into shorter videos, your message easy to digest. This prevents your viewers being overwhelmed with too much information.

Research tells us that web videos up to two minutes in length are preferred to longer video content.

Build up a video library of short videos that provide concise and entertaining advice for your target audience. These videos can be easily re-purposeed within your business.

There are so many possibilities for maximizing the use of video within your business.


By creating a catalogue of authentic video content that showcases your brand and satisfies your business needs, you can affordably meet your long-term marketing goals and continue to engage with your target audience online.


Choose a professional video production team with industry experience, like Apollo Films, to invest in an innovative catalogue of video content that will facilitate your business growth.