26 Nov Improve Your Website Ranking With Video Content
Why Great SEO?
SEO means Search Engine Optimization. It involves strategies and techniques to get more visitors to a website and improve a website’s ranking with search engines, i.e. getting positioned on higher pages of search results.
The higher a website is ranked by search engines, the greater the chance that users will visit the website.
However a higher search engine ranking takes effort. With Google using over 200 factors to inform it’s search engine, websites need to continuously focus on their SEO.
Why Video Helps
At Apollo Films we know ourselves the power of video on your website’s SEO.
Statistics show us we don’t have long to capture a visitor’s attention when they arrive on our website.
Research from the NN Group tells us that a visitor to your website will stay for less than a minute. And that is if you are lucky.
Visitors are making a harsh judgement the second they arrive at your website.
In fact, “bad” websites would be abandoned in the first 10 seconds, while “good” websites tend to be explored for 2 minutes or more.
Why is this important, as researchers tell us, visits who spend time on a website and don’t bounce, or leave a website, after viewing its landing page are telling search engine algorithms that there valuable content.
So what keeps people on a website longer? Video!
Including high quality web video content that is entertaining and relevant to your website is a sure method for improving the time visitors spend on your website.
And Apollo Films is proof of this! Last month, our visitors spent on average 9:37 minutes on our website.
Why? Our video content is connecting with our audience, who are spending more time on our website, visiting more than just one webpage!
With a variety of interesting and engaging video for users to view, we are encouraging our users to stay longer and connection with our brand.
Still don’t think video content is right for your website? Check out these statistics that prove video acts as a powerful incentive for users to stay on your website for longer.
1/3 of all online activity is spent watching video
Ipad users tend to watch a video up to 5 minutes longer
the average user spends over 16 minutes watching online video ads every month
Your website is 50 times more likely to appear on the first page of a search engines results page if it includes video
video search results have a 41% higher click-through than plain text results
the average internet user spends 88% more time on a website with video than without