Drive Sales With Video Marketing

Drive Sales With Video Marketing

All good sales strategies incorporate video marketing tools as an effective method to grow a business online.

With video, a business can engage their audience and differentiate themselves from their competitors.

So how can video content not only create new business for your brand, but also consolidate fresh leads who are interested in your products or services?

As we proved in earlier post that your business can profit from video content on you website landing pages, with customised video content being such an effective sales tool for allowing a brand to connect with its audience.

In that post we talked about how replacing an image with a web video on a landing page can increase conversions by a huge 12.62%!

The reason is simple: when you offer your audience quality video content that demonstrates how your brand, product or service will solve a consumer’s problem, you are building a deeper relationship with your customers.

Web videos can help build a relationship with your audience and convert to sales in so many ways. Here are just some:

  • Web videos can offer social proof;
  • Quality video content can establish trust;
  • Video can educate consumers about the value of purchasing your products or services; and
  • Video can effectively highlight how your brand’s point of difference.

These abilities of video to connect with potential buyers do not just happen as easily with words on a webpage.

Using effective video content gives a business the best chance to build lasting connections with a brand.

And best yet, with web video the chance to gain a conversion is not just limited to your business’ website. Social media platforms provides more uses for your video content and also offers multiple opportunities for your business to extend its marketing reach.

These three statistics from CodeFuel prove our point that every business needs video content as part of its online marketing strategy

70%

marketing professionals report that video converts better than any other medium

88%

The average internet user spends 88% more time on a website with video than without

64%

consumers are more likely to buy a product after watching a video about it

With so many benefits to web videos, and your online audience demanding more video, can your business afford not to include web videos it its business marketing strategy?

Apollo Films can help you ensure your brand is producing stronger sales and converting new leads. Let us create quality video content with you today.