24 Nov The Five Must Dos of Video Marketing
Do you sell online?
If your business operates a website, or promotes its products or services online, you need video content.
Every video marketer knows that video content is best way to connect with users and grow their brand online.
With the average online user spending 88% more time on a website with video than without, and 64% of online consumers are more likely to buy a product after watching a video about it, it has never been more important for a business to produce online videos and web videos that promote their products and services while captivating the attention of the potential customers.
Today, Apollo Films is sharing five insider tips to help your web videos attract more views and add value to your brand.
Tip 1: Know Your Audience
Define your target audience so that you can create video content that speaks to them.
Since your audience is the only reason you are making your marketing video, it’s quite important to define your target audience.
Who are your potential customers? What are their concerns and aspirations?
Tip 2: Know Your Brand and Product
Having general appeal when creating video content will not create a must watch video. If you want your web video to be great, you need a precise approach.
Just like you need to know who will be watching your video, your business need to offer a solid understanding and feeling of your brand and company’s style.
Be very specific about how your company or product will improve the daily life of your target customer.
Explain a few main benefits, and show how your client’s company can solve problems, save money, or improve the lives of this target audience.
Tip 3: Tell a Story
People learn from visual clues. Offer stories that entertain and inform to keep your audience watching.
Relatable storytelling in videos is an effective way to get your customers to connect with your brand, remember the benefits of your products, and of course, take action and make a purchase.
Tip 4: Keep it Simple
Short and interesting videos with one clear purpose are more likely to win over your target customers than longer videos that are overly complex.
If you have multiple messages you want to convey, consider breaking your video content up into a series of videos.
Remember, we all have short attention spans, and studies show that the average attention span is only 8.25 seconds.
Stick to short and motivating videos that help your customers decide they want to buy your products.
Tip 5: Tell Your Audience What to do Next
In every great video, your audience needs to know what to do once they have finished watching your film content. What is the next step in the process?
Tell them with a clear call to action.
It can be as simple as reminding users of your website address, or where your goods are sold, or to visit you on Facebook or telling your product prices.
The professional team of filmmakers at Apollo Films can work with your business to create web videos and video content that gets your products and services noticed.