12 Apr Apollo’s Agent media services
Read all about it – media release success
We achieved a great success for our client SiteFinder, with interviews and articles in traditional media. Newspapers, TV and radio are still excellent sources for profile-building credibility.
Media services are offered by Apollo Film’s media and marketing arm Apollo’s Agents.
Earlier this year, we landed our client – the ground-breaking real estate research tool, SiteFinder – in the business section of The Australian newspaper and on the Real Estate show on 4BC Radio. This success has helped lift their profile and put them in the eyes and ears of their target audience.
How to craft a press release:
- Find the angle – what is unique, novel, emotional, conflicting, or famous about your project?
- A media release is written in the traditional news style, with all quotes and information attributed to their source. The release must be approved by the client.
- The article is sent to a targeted list of journalists at newspapers, radio stations, TV and industry publications. Journalists all have assigned areas to cover, so it is vital to send the right story to the right person.
Listen to the radio interview with SiteFinder here.
Here’s the original press release:
Property development goldmine lands in your pocket
Millions of dollars’ worth of town planning research is now available within seconds, for anyone with a desire to develop property.
SiteFinder, the new tool set to revolutionise property development, gives unfettered property research power to DIY builders, development professionals, and anyone in between.
Entrepreneur town planner James Stott created SiteFinder to simplify property research, and discovered he was sitting on a town planning revolution.
Want to search a suburb for a flood-free property to subdivide? Or find a development site near a train station to build a multi-level apartment complex?
“I thought ‘there must be a better way than searching manually’,” Stott said.
“A town planner would take hundreds of hours to analyse a thousand properties, but SiteFinder can do it instantly.”
When subdividing, building units or a duplex, searching through a web of government rules and legislation is crucial.
“This research includes working out which of the various government rules apply to a site, local, state or federal, and drilling down into those rules to determine what can be done with the site,” Stott said.
“For example, what size and width must a property be for any given purpose, or is there protected vegetation on the site? Different planning legislation overlays change what you can do with a property.”
Stott said he realised town planning and development processes could be automated.
“So all the relevant information was put into one system, to work out which rules and overlays apply to any given site,” Stott said.
An experienced town planner can take 15 minutes to do a manual search on a specific property, and up to several hours to analyse the site and prepare a detailed report, charging between $250 and $500 for each individual property search. SiteFinder’s patented “Reverse Search” algorithm takes just seconds to search through multiple suburbs’ worth of properties, with a month-by-month subscription from $99.
Currently, SiteFinder covers all properties in Brisbane. It will be expanded to cover South-East Queensland early next year, and then step-by-step will be expanded across Australia.
Visit Site Finder at sitefinder.com.au
Do you need to get your story into the traditional media? Contact us.